問1 The passage mentions that it is difficult to understand which colors consumers like better because ( ).
① color preferences differ from generation to generation
② consumers’ favorite colors vary for different products
③ product marketers choose the most popular colors
④ various products are purchased by consumers when shopping
問2 In Figure 1, which of the following do (A), (B), (C), and (D) refer to?
① (A) Bags (B) Footwear (C) Cellphones (D) Music players
② (A) Bags (B) Footwear (C) Music players (D) Cellphones
③ (A) Footwear (B) Bags (C) Cellphones (D) Music players
④ (A) Footwear (B) Bags (C) Music players (D) Cellphones
問3 Which of the following statements is correct according to the passage?
① German businesses consider green to represent passion to consumers.
② German consumers perceive one color as containing multiple images.
③ German people appear to prefer green clothing to red clothing.
④ German producers choose one color for products after observing their sales.
問4 What topic is most likely to follow the last paragraph?
① The effects of globalization on color choices in international business
② The importance of marketing electronic devices in other countries
③ The influence of the Internet on product choices in international business
④ The significance of color for the consumers in other countries
【正答】
問1 ② 問2 ③ 問3 ② 問4 ②
出典:センター2018本試験 - 大問4A